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What Are the Leadership Tips from Two Successful Entrepreneurs?

Stephen D’Angelo and Carol Christopher are two successful entrepreneurs who share their great leadership tips.

  • Originally Published January 5, 2022

Stephen D’Angelo is a best-selling author and Silicon Valley veteran with more than 30 years of experience in the tech industry. He has led global sales organizations as a CRO and served as CEO and President of both private and publicly traded companies. Stephen has been an integral part of IPO’s and company acquisitions and has helped build global organizations that become leaders in their respective market segments.

A single day of peace

His book A Single Day of Peace serves as a guide for self-empowerment and how to climb to success in both business and personal endeavors.

Here are Stephen’s 9 Leadership Tips

#1 Winning

A leader must believe the business can win, but winning is partly dependent on the other principles of leadership.

#2 Accountability

Leaders must be accountable for their actions.  Since your team will hold you accountable and you will instill accountability in them, it’s a two-way street. Both groups need to be totally accountable.

#3 Transparency

Things don’t run smoothly in a business all the time.  There are many bumps in the road.  Acknowledge the bumps and be transparent if you don’t have all the answers.  Brainstorming with your team to come up with creative solutions will make for a stronger business.

#4 Continuous Learning

Learning comes in different forms and shapes for all of us.  From YouTube to books, courses, and learning from each other.  If you are stuck, learning from a coach or mentor can be invaluable.   Don’t be afraid to reach out.

#5 Process and Metrics

If your business has effective and efficient processes (think Amazon) then you will delight your customers and you can measure your results.  The metrics are powerful for customer retention and improvement.

Equally important are the processes for each of your job functions.  If an employee understands what is expected and feels supported, then you will get the maximum output.

#6 Customer and Market Driven

Nothing provides repeat business like customer satisfaction.  If you are focused on your customer’s repeat business is almost guaranteed.   They will stick with you even in times where you might have supply chain or capacity issues if you are transparent and accountable.

#7 Leverage Diversity

If you only hire people like you, your company will be one-dimensional.  Diversity in gender and age is important to the growth of your business.  You need diversity of thought and opinion.  Are you open to diversity?

#8 Caring and Recognition of People

Does your business leadership create a caring work environment and recognition of their efforts?  From the bottom to the top, your business culture must set a standard that cares for its employees right from the first day of hire to retirement.

#9 Having Fun

You and your staff spend at least 8 hours a day with each other, so make it a fun and enjoyable place to work.

For more great leadership advice from Stephen D’Angelo, listen to the full interview on our Fabulous Fempreneurship podcast.

Carol Christopher is CEO of Ellis Day Skincare Science and has a solid background in business

Carol has spent more than 25 years in the biopharma industry, focused on translating new technologies into valuable commercial products and sustainable businesses. As Director of CNS Drug Discovery at ALZA Corporation, Carol built ALZA’s CNS pipeline and is an inventor on several of its patented products, which led to ALZA’s sale to Johnson & Johnson for $13B in 2001.  After ALZA, Carol spent 10 years as a founding team member of three consecutive venture capital-backed biopharma companies (AeroGen, Alexza Pharmaceuticals, and NuMedii), where she held executive roles in finance, business development, and product development.

Carol’s advice on Leadership is to think about forming a Collective in your industry.   What is a Collective?  A Collective is a group of people with similar interests who can help each other grow quickly and sustainably.

Carol is the founder of a Collective in the beauty industry.  With over 300 members they help each other with so many phases of their business that each individual business is able to progress at a faster pace because of all the specialized help they receive from other members of the Collective.

The beauty industry has so many competitors that it is amazing that a Collective with this many members was able to launch, given the competitive nature of the business.

Carol said the secret to success was forming relationships with leaders who were like-minded.  And to find leaders who felt this way, Carol found her tribe on Clubhouse.  After many Clubhouse sessions, a core group formed the Collective for common good.   Members are from all across the globe.

From the Clubhouse start, the Collective moved to form a Group on the Slack platform.   With the ease of asking questions within the Slack group, so many issues have been solved for these beauty businesses.

From labeling to regulatory issues, sourcing products to patents, many questions have been answered by members of the Collective.

Carol finds the Collective to be so inspiring to help founders become better leaders of their business that she recommends it to any small business group.  Click here for the full podcast interview with Carol, 

Elaine Slatter

Elaine Slatter is a Small Business Expert, founder of XL Consulting Group and author of the popular book, “Fabulous Fempreneurship”, a complete business guide for women. XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design and social media. She has over 30 years of executive business and marketing experience and is ready to help you rocket your business to success. Elaine is passionate about mentoring women to become successful women entrepreneurs. To find out more, visit XL Consulting Group or join the Fabulous Fempreneurship mastermind.PrevOlder Stories


Why The Real 3rd Secret of the Fatima Prophecy is Important to Mankind

 

Time is Running Out on Humanity. One Man on a Mission From God Trying to Expose the Greatest Act of Treason in 2000 Years of Christianity. Millions of Souls Are at Stake. In a Race Against Time. Will the Real 3rd Secret of Fatima be Revealed Before All Hell Breaks Loose in the World?

Dateline: Creve Coeur, MO. USA/Thursday, December 2nd, 2021/Written by: Jeffrey L. Klump


The world is embroidered in a manufactured pandemic.

Fear continues to grip the world.

Citizens are divided when it comes to a vaccine.

Nations are crumbling.

The Financial systems of most Western countries have unpayable debt and skyrocketing consumer prices.

Militaries are on the move.

Yet, the public as always has their attention focused in the wrong direction.

The public is paying attention to politicians including Trump who are nothing but front men for the satanic cult ruling the world, that is Freemasonry.

Very little attention to an imposter that has been sitting on the throne of Saint Peter for more than 8 years.

One man, on a mission from God, trying to stop him and expose the greatest act of treason in 2000 years of Christendom.

The only thing that matters is what is going on in God’s Church on earth.

Nothing else comes close.

Was the real 3rd Secret of Fatima disclosed to the world in 2000?

The answer is a resounding no, and hell no.

The Vatican and most of the Church hierarchy have been under the control of that secret sect known as Freemasonry since 1962.

In 1962, a satanic council was held that destroyed much of The Church in West, in particular, and set up a new religion backed by the members of Freemasonry.

Freemasonry has always had its sights on God’s Church on earth.

“In the New World Order, No One Is As They Appear To Be”

Jeffrey L. Klump

They are not concerned about any other religion out there because no other religion can trace its roots directly back to Christ the Messiah, then can the Church of Rome.

No other religion has Dogma which is key in understanding which is the true Christian religion and which are the fakes.

Freemasonry understands this and since one of their goals is to set up a one-world pagan religion “Dogma free”, they must have the church of Rome under their control.

This is what happened when a council was called in 1962.

This council was satanic in its origin, and didn’t define new “Dogma” but it was successful in replacing the Catholic Mass for a protestant service, of sorts.

Once they replaced the real Catholic Mass, everything was downhill from then.

The results are obvious.

The great Father Malachi Martin warned about this throughout the 1970s, 80s, and 90s, all of the way up until his mysterious death in 2001.

Martin was actually able to read what was in the real 3rd Secret of Fatima.

Father Malachi Martin

One of the reasons why the Mother of God herself instructed Sister Lucia, who was at the time, the last survivor of the Fatima children, to have the pope of that time publicly read the entire 3rd Secret in 1960 and to warn the world about an evil council and bad mass, which of course happened 2 years later.

There are other things contained in the 3rd Secret which include chastisements such as epidemics, earthquakes, tidal waves, volcanoes, and fire falling from the sky.

One other interesting thing included a pope who would be under the influence of satan.

The Papacy has always been protected from heresy and error in faith & morals which is Dogma, however, if a counterfeit imposter were to assume the throne of Saint Peter, illegitimately, then that divine protection would not apply since that individual was a fake, to begin with.

Sounds like a Hollywood movie or novel? Think again.

This is exactly what has been happening for more than 8 1/2 years.

The man on the throne of Saint Peter is not only a counterfeit and imposter, he isn’t even Catholic!

His name is Jorge Bergoglio.

His resume is quite horrific.

Freemason. Sodomite. Sex Trafficker. War Criminal. Asset of the Central Intelligence Agency.

Jorge Bergoglio was handpicked by the little-known group called the Saint Gallen mafia.

This group along with the P2 Lodge of Freemasonry in Northern Italy, the satanic Rothschilds of London, and the American CIA were able to force the real pope Benedict XVI off of the throne of Saint Peter by the use of threats, intimidation, coercion, and the cutting off of financial transactions from the International SWIFT System which is under Rothschild control.

This has been a prophecy from the real Saint Francis of Assisi for 1000 years.

That ancient prophecy has been unfolding before your very eyes. http://www.catholictradition.org/francis-prophecies.htm

Enter Father Paul Leonard Kramer.

Father Paul Kramer

He is the last of the living experts on the Fatima Prophecies, and he is on a mission not only to stop the counterfeit imposter the world calls “pope” Francis, but he is also out to get the Real 3rd Secret of Fatima to be released to the world.

Time is running out.

The world needs to know what is in the real 3rd Secret of Fatima.

Millions of souls can be saved through conversion if the 3rd Secret is revealed in time.  

There are other things contained in the 3rd Secret which mankind needs to be aware of including cataclysmic events like nation-destroying earthquakes, volcanoes, tidal ways, and even a comet or other space rock falling from the sky.

The world is in great danger.

Volume II of the book series, “To Deceive The Elect” has been published.

In the book, Father Kramer lays out all of the facts as to why Jorge Bergolio is not the pope and not even Catholic.

This book is a must-read for anyone who wants to understand what is going on in this world.

Father Paul Kramer will be on the number one alternative radio program worldwide, the Rense Radio Network on Friday, December 3rd at 9pm central time and 7pm pacific time.

 

It is imperative that Father Kramer’s mission be fulfilled and the Real 3rd Secret of Fatima be released and the Destroyer from hell be removed from the throne of Saint Peter.

Your future is in the 3rd Secret of Fatima.

Your future is the 3rd Secret of Fatima!

 

 


 

How Real-Estate Investing Is About to Get a Gen Z Makeover

 

Real-estate investing locked whole populations out, but Zoomers are finding a new way in.

By November 7, 2021Opinions expressed by Entrepreneur contributors are their own.

As Gen Z comes of age, they’ve made a name for themselves by questioning the legacy systems previous generations have accepted as the norm.
But, Zoomers do more than cast shade at their predecessors. They demand better. If something is broken, they will push to fix it.

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Their influence is causing seismic shifts across industries from luxury retail to transportation.
And with Gen Z’s purchasing power expected to grow to $33 trillion over the next decade, it’s no wonder marketing, political and entertainment sectors alike are paying attention to them.
Now Gen Zers are shifting their focus to industries that have locked them out, like real estate investing.
In the United States, commercial real estate is rebounding quickly to pre-pandemic levels.
Meanwhile, commercial real estate in Canada is on track to post a record of nearly $50 billion in investments this year.
But while Zoomers want to own a home, as the millennials before them, the cost of entry is too high.
The average price of a home in the U.S. soared by an unprecedented 24%.
Here’s how Gen Z is finding a way in and revolutionizing real-estate investing in the process.

Related: 10 Pieces of Financial Advice I Wish I Knew in My 20s

They’re redefining home ownership

Zoomers have watched millennials struggle with a wage gap that’s made home buying in its traditional sense, unattainable.
Compared to Baby Boomers at the same age, millennials own eight times less American real estate and spend 39% more on a first home. Faced with the same challenges, Gen Z is marking their fate by redefining what homeownership means.
Instead of purchasing a home to live in, they’re leveraging crowdfunding and the sharing economy to take ownership in houses, buildings, and even commercial properties for as little as $1.
Simply put, they’ve realized being a homeowner doesn’t mean they have to live where they’ve invested.
In fact, there are advantages to not going all-in on one property.
In traditional homeownership, the process is stressful, drawn-out, and brings heaps of responsibilities like mortgage payments, property tax, maintenance, and insurance.
By not living where they invest, Gen Z is realizing the benefits of a lucrative long-term investment without giving up the freedoms they enjoy now: tickets to an unforgettable concert, a closet full of luxe yet sustainable fashion, dinners out, travel, and the latest gaming system.
They get the capital appreciation while someone else deals with landlord responsibilities.

Related: This Multimillionaire Millennial Shares the Top 3 Business Mistakes His Generation Makes

They’re prioritizing transparency and community

Realizing real-estate investing is no longer reserved for the wealthy elite, Zoomers are bringing the market out from behind locked doors and into the community.
The pandemic helped spark new interest in investing. Confined to their homes and concerned about their future, young investors took to their devices to educate themselves and make their money work for them.
Instead of looking to legacy financial institutions for help, Zoomers are building online communities on Reddit and Discord and using their influence to educate their peers on what they learn on TikTok.
These online communities allow Gen Z to ask questions in a way they’re comfortable with, lurk and engage on their own terms.
Ever-mindful of the power of tech to disrupt how things have traditionally been done, they are using the internet to democratize investing and bring their peers into the fold.
Transparency is the priority and authority takes a backseat to the community.
Under Gen Z’s influence, exclusivity is out; inclusive investing is in.

They’re sharing the wealth

Gen Z wants everything from their employers to their purchases to reflect their values – and real-estate investments are no different.
Instead of thinking of how their purchases can benefit themselves, they’re looking at how they can benefit others and the world around them.
I saw this recently when a community of young investors teamed up to invest in a 105 unit rental in Mission, British Columbia. Designed and built for long-term rental housing, it will also include 11 affordable housing units.
Consumption is being redefined as an act of activism, changing the world through purchase power – and that’s a good thing.
When people are shut out from an entire market, they get the message that the future they dreamed of isn’t possible.
Feeling like you can never get ahead takes a toll on mental well-being. But it can also create broader societal disillusionment.
I’ve heard from people who have detached themselves from local politics, quit watching the news, and no longer exercise their civic right to vote.
But that’s changing with Gen Z. Indeed, 66% believe communities are created by causes, not by things like economic background or level of education.

It’s not an option to keep up business as usual.
Let’s face it: The path to property ownership was due for a makeover.
For too long, entire populations have been left out of real-estate investment.
But ready or not, thanks to the cultural shift demanded by Gen Z, that’s changing.
If we follow their lead, we can look towards a future where ownership is possible for anyone who feels compelled to invest in their community.

Related:What’s Next for the Unluckiest Generation?

Mike Stephenson

WRITTEN BY

Entrepreneur Leadership Network VIP

Mike Stephenson is co-founder and CEO of addy, which is focused on making real-estate investing accessible to everyone.

 

Contact MEK Enterprises Blog Here for Article Suggestions and Inquiries!

 

How The Gym Has Helped Me Deal With Chronic Pain

Jeffrey L. Klump

“My Second Home”

Dateline: Creve Coeur, MO. USA/October 21st, 2021/Written by: Jeffrey L. Klump


The gym has always been my second home. 

The first gym that I ever trained at was George Turners in Dellwood, Missouri in the late 1970s. 

It was at that gym that I knew I belonged. 

That gym, in particular, had real tough guys training there with names like Jay Rosciglione, Greg Tuck, and “The Beast”, Tom Sumner. 

I remember Sumner having 7 or 8 plates on each side of the barbell deadlift and that barbell was bouncing up and down like a rubber band. 

Guys were in there yelling and screaming while training and that was just a little intimidating for a skinny 15-year-old kid at the time. 

Over the years the names and places of gyms have changed, but for the most part, I have always been comfortable at the gym. 

It has always been a place for me to destress and clear my mind along with strengthening my body. 

Exercise has been the most effective way to strengthen your immune system. 

There is no substitute for exercise. 

The one time that I should have been going to the gym, in my late 40’s but slacked off, was right before my mind was blown and my wife was diagnosed with terminal cancer. 

From 2011 to 2015 my time in the gym was rare and at the same time, I was not eating well and abusing alcohol to cope with the stress that my wife would be leaving us. 

By the fall of 2015, I realized that I needed to make some changes quickly, or I would be headed for trouble as well. 

I started watching a chiropractor on YouTube by the name of Eric Berg and he was talking about something that I never heard of even though the gym was my second home. 

The word Ketosis and Ketogenics are the words that he kept using and after watching his videos, I started living the Ketogenic lifestyle.

I started seeing results within a few weeks. 

Then in April of 2016, the day before my wife died, I lifted her up on a porta-potty and she was dead weight. 

I tore something in my right upper back but didn’t know what it was. 

The pain lasted for a while and then over time especially from 2017 to the present, that pain trickled down to my lower back and both sides and all of the ways down to my feet. 

Pain is a constant part of my life now. 

I had my disability hearing yesterday and the judge asked me which positions do I experience the most pain, and I told her, it is worse when I lie down, and sitting down is a close second, and then standing up is still painful but not as bad as the previous two. 

The judge did not ask me when I feel the least pain. 

If she did, I would have told her at the gym. 

When my body is in motion, then and only then, do I feel some relief from pain. 

I rest briefly in between each set and exercise. 

Along with exercising in the gym, I do a lot of stretching and this is so critical especially for people over 40.

Before and after exercising, I sit in the sauna for between 10 to 15 minutes.

Saunas are incredible for ridding your body of toxins, excess water, and pain relief.

They are also important for anyone who has had a stroke or other cardiovascular issues.

After a while, I think I just become numb to pain. 

Taking pain killers and opioids is out, not just because of the dangers involved but also because they constipate me. 

In the summer of 2020, I had an X-Ray done on my lower back.

This was through the Social Security Administration and they would allow only one and no MRI’s which is what I needed and asked for.

The one lower back X-ray revealed Degenerative Disc Disease and Spinal Arthritis.

I am sure there is more going on there but I have not had health insurance since 2017, and there won’t be any way to tell unless my disability case is approved. I will then be eligible for early Medicare. 

If this wasn’t enough, at the end of October 2019, I had a series of 4 strokes.

I am just getting myself back to where I was before this happened. 

It has been a long road back.

The strokes really took it out of me and I still do not feel right. 

Regardless of the outcome of my case, I will be at the gym. 

It is here that I belong.

I am not afraid of a little cold virus. I keep my Vitamin D levels very high. 

I am not afraid of anything in this world except not being able to take care of myself long-term. 

That does bother me and that is why I am here. 

My Second Home.

RELATED:

7 Tips for Exercising When You Have Chronic Pain (spineuniverse.com)

Cardiovascular and Other Health Benefits of Sauna Bathing: A Review of the Evidence – Mayo Clinic Proceedings


Why is Elsa Deen Is the Best Massage Therapist in Saint Louis?

Elsa Deen is the Owner of True Touch Massage and is One of the Fastest Growing Businesses in Massage Therapy.

Dateline: Creve Coeur, MO. USA/October 10th, 2021/Written by: Jeffrey L. Klump


She came from humble beginnings.

Elsa Deen was born and raised in a small village outside of Cebu, Philippines.

Anyone who has ever been to the Philippines or knows someone who has will understand the abject poverty that many people in that part of the world, live in.

Elsa was taught at a young age how important family is and to always respect your parents no matter what.

She began working around the age of 12 to help her parents out and she continues to help them out by sending them money that she earns from her massage therapy business, including to other relatives in the Philippines.

She is one of the most unselfish and hard-working people that you will ever meet.

Elsa came to the United States in 2013 after marrying an American, which is the only way most people from the Philippines can emigrate here, and moved to Saint Louis.

Her husband tragically died and Elsa was left alone with her 4 kids wondering what to do.

She remarried 6 years ago and has 2 additional children with her new husband and decided to go to school for massage therapy.

Elsa attended the Healing Arts Center located in Manchester, Missouri.

She graduated in 2016 and received her certificate as a Certified Massage Therapist.

Later in 2016, Elsa set up her own massage therapy business known as True Touch Massage in Creve Coeur, MO.

Elsa came up with the name True Touch because she was told by several students at her massage therapy school that she really has the gift of touch to help heal any injuries or other physical problems you may have.

She is very attentive to detail and has strong hands for deep tissue massage and reflexology.

She has the ability to help you relax which also helps with any mental or emotional stress that you may be going through including Post-traumatic Stress and grief.

Massage Therapy has also received attention from the prestigious Mayo Clinic.

An article published in January 2021 goes into detail about all of the many benefits of massage therapy. CLICK HERE to read.

Elsa could have worked for one of the national chains in massage therapy but she wanted to be in business for herself and take care of her clients her way, not someone else’s.

Her clients have immense respect for her not just as a massage therapist, but as the beautiful, hard-working, and unselfish person, that she is.

Massage therapy is not only effective for physical problems including Degenerative Disc Disease, Spinal Arthritis, Herniated Disc(s), Spinal Stenosis, and, Osteoporosis but also for mental and emotional issues like Post Traumatic Stress, Grief, and Anxiety.

Elsa makes you feel comfortable and relaxed for your massage and every massage is just as good as the very first one.

Massage therapy use to be referred to as a luxury or pampering yourself.

Those caregivers like Elsa Deen in the Healing Arts Business would disagree with you from day one.

They know how important massage therapy is to your overall health and wellness and they understand that society has put a label on massage therapy that could not further from the truth.

Elsa Deen with True Touch Massage

Everyone should incorporate massage therapy into their overall healthcare routine and not just those who are suffering from physical, mental, or emotional issues.

Massage therapy has proven to be effective at preventing injuries as well as healing injuries. CLICK HERE for the report.

The majority of people sit down during the daytime whether at work or at home and as the years go on, more and more people will be suffering from back problems, in particular, because gravity has a way of compacting on your spinal discs over time and as you age.

Taking care of your back, glutes, and lower body will become a necessity with massage therapy unless you want to take the option of opioids.

Exercise and proper stretching are also necessary especially for those living a sedentary lifestyle.

Elsa Deen will be here to help you with massage therapy. The rest will be up to you.

Elsa Deen has the touch, the True Touch, that makes her the best massage therapist in Saint Louis.


Jeffrey L. Klump is a writer, blogger, digital marketer, and work-from-home business opportunity, specialist. He is also an original member of the Guardian Angels-St. Louis Chapter.




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How to Stop Selling and Start Building a Business

Originally published on Aug 26, 2021

By Paul Cowan


The Day I Stopped Selling and Built a Business

The advertising agency I’d joined was the most competitive and ambitious in London. Building business was hardwired into every one of us. Competition with other internal teams as part of the process. Jumping to the top of the queue above other teams for the next new business prospect gave us more opportunities for winning new business. We were trained to present, to sell, and sell again and again. And I was desperate to succeed.

Failure could be challenging. Our creative teams could be fearsome to deal with. Emotions ran high — sometimes way too high, with unpleasant consequences. I planned to stay for a year or so. But twelve years passed quickly, and I ended up running a big group. The rewards for those of us who succeeded were good, but I wanted more.

I took a big, big risk and started a breakaway agency with seven colleagues. With a full team and a great office in the center of London, we had a stupidly large overhead from Day One. We also had no client and no income. We had to sell to survive. Every single opportunity, every new business prospect, however small, was critical. Our family houses, the school fees, the grocery bills, and everything we owned depended on winning business.

We were good — mostly, very good. Even if we lost a new business pitch, we didn’t give up. Sure, this irritated some prospects, but mostly they appreciated our hunger.

Every idea had to be sold and nurtured. Every opportunity, however small, is exploited. Our lives and our families depended on it. And at the end of the first year, we broke even. Our bankers were so amazed they threw us a private lunch to celebrate.

Then times got edgy. We had big debts. We restructured, redoubled our efforts, and focused harder on winning business. We survived — and produced some outstanding work.

After years and years of selling the agency to prospects, to staff, stakeholders, and selling work to clients, I realized something. I was dog-tired. I was exhausted from filling the leaky bucket of revenue over and over again. I knew it was time to merge my agency and get out. I stopped selling.

New Business. No Selling

After a stint at business school, I was back in business, but this time, on my own. I had no website and no nameplate in my office. I was invisible, and I didn’t sell. I just told past clients and colleagues what I was planning and doing.

For four months, the phone was quiet. Then it rang. I met with the prospect — and instead of selling and telling him about my offer, I just asked questions about his company and what problems required attention. I checked the size, importance, and cost of those problems.

He was interested in working with me, and I was interested in working with him. I wrote a two-paragraph summary of how to tackle the issues and added a price range. It was large and provided good value.

And the phone continued to ring, despite no website, no marketing, no sales activity, and no long submissions. I refused to write submissions – only one-page outlines. I just asked questions.

“Telling is not selling. Only asking questions is selling.” – Brian Tracy

Really. No Selling.

A few years later I co-founded The Client Relationship Consultancy. Again: no website, no marketing, no selling. I met with past colleagues and explained our philosophy. We made them sign a two-way NDA — we would never talk about them, and they would never talk about us.

But they wanted to work with us. As clients moved to new agencies, the word spread and we got more calls. These new prospects wanted credentials presentations. I explained that I would tell them about our business for less than sixty seconds, and about our philosophy and approach for four minutes. At that point, if they did not agree with our approach, we could cut short the meeting and I might be able to suggest others who could be a better fit for them. But no one ever said that. And we still had a two-way NDA.

We never chased after a meeting. If I thought a prospect would not be right for us, I would decline their business. Occasionally, existing clients wanted to do things differently. If whatever they suggested failed to meet our philosophy, we refused to work with them.

I loved this new way of carrying out business. I felt re-energized. And our clients stuck.

To my business partners’ intense irritation, I refused to set annual targets. I did not want to feel that I needed to sell. But over sixteen years, our business grew and grew — to offices and consultants in London, Windsor, Boston, Mexico, Munich, Singapore, and Sydney. Still no website. Still no new business or marketing activity. Still a two-way NDA.

Why It Worked

Why did this approach work? Not having objectives for sales, and not selling, meant that I had a powerful position, equal to that of a prospective client. I could relax. As a result, so could the client. We were able to have adult-to-adult conversations. The prospective clients became less defensive, and more open to me. They were comfortable disclosing deeper, underlying issues.

Both parties had the opportunity to ensure that the ‘fit’ between was tight. Both sides had the chance to ensure that our beliefs were in synch. The result: long-term, enduring relationships, and no leaky buckets anywhere.

RELATED:

How to Sell Anything to Anybody – business.com


How To Deal With Negativity While Starting a Business

Originally Published on Aug 4, 2021

By Saaradha Kumar


There are ups and downs in business but fearing failures can stop you from taking your first step towards excellence. With pandemic on tow, aspiring entrepreneurs feel a little stuck when ideating a business prospect. Here, we give you some actionable tips to deal with negativity while starting a business, even during situations like a pandemic. We also took the liberty to throw in some amazing book recommendations that’ll help you enjoy the process of being positive and achieving your business goals.

10 Tips to deal with negativity while starting a business in a pandemic

1. Get a mentor

The first thing to do as a new business owner is to find the right kind of mentor. That person could be someone in your industry or in general who you look up to. The guidance must be apt for your business, and it should be a mutual responsibility of sharing knowledge. 

2. Two big R’s – Routine and Refresh

Made a mess of something? Try to reboot the situation and make it work. Take a break once in a while and refresh yourself if you feel stuck or your ideas feel mundane. Plan a routine and stick to them – both personal and professional. Having a routine can increase productivity and engage in more activities apart from your pre-planned schedule. 

3. Inculcate problem-solving mentality

Do not panic once you are thrown a problem. Arrange a meeting with the respective party, listen to both sides of the stories, and make a decision that is more realistic and feasible. 

4. Hire half and half

Whenever you hire someone for your business. Make sure that half of the people contradict your ideas, and the other half have the same mindset as yours. The people who contradict can bring in more valuable points and their perspective might take the discussion to a whole new level.  Don’t take too much time finding the perfect one. Hire an apt person who can have the right attitude. 

5. Network, Network, and Network

Find like-minded people and mingle with them. Be more sportive in the learning process. Listen more and talk less – if you are a beginner. You can only be a constructive person who gives input to someone if you have listened to everyone’s point of view. If you feel down, your network might have something to uplift your mood and change your perspective on something.

“Negativity, in general, is one of the things that holds people back, and you have to see what’s holding you back to get away from it.” – Lucy Dacus

6. Tech-savvy personnel

Learn a thing or two about the latest technology that you implement in your organization. Since the world revolves around technology, make sure your administrative authority knows as well.  

7. Don’t schedule a meeting, that could have been an email

Yes! I said it. Having unnecessary meetings will weaken the purpose of having a constructive discussion. Having back-to-back meetings drains the team members and yourself too. Always have a 10 to 15 minutes break between each meeting to feel refreshed and give your 100%. 

8. Have a pros and cons list

Always, I mean always have a pros and cons list. Let’s say one of your team members pitch an idea to improve the marketing strategies starting next month. Jot down the pros and cons before approving or rejecting it point-blank. It’s a systematic way of making a decision. 

9. Track your finances

Even if you have a team of accountants and auditors, make sure that you are present (both mentally and physically) – learn if you are not aware of it. Trusting your employees is a must, but not overseeing the records is a mistake that should be avoided.

10. Remember your “why?”

At some point in your hectic schedule or not having ME time can get to you. During those tough times – ask yourself – “Why am I doing this?”. If you can answer this question with a valid explanation, you’ll feel energized. Because “A purpose drives you”. 

5 Best books to read to be more positive as an entrepreneur

Reading always puts me into perspective. Therefore, I took some liberty to give a sample of positivity and determination through words. 

These are the 5 books that’ll guide you to be a more positive and successful entrepreneur. 

  1. Attitude is everything by Jeff Keller – The decisions you make, the routine you set for yourself, and the affirmations you say to yourself every day are going to make a huge difference. If you feel tired, hopeless, and quitting – then this book is for you to boost you up!
  2. Mindset: The new psychology of success by Carol Dweck – You do what you think. In this book, the author talks about two mindsets: The growth mindset and the fixed mindset and what they’ll do to you respectively. She helps you recognize your mindset and change it for the better. 
  3. Innovator’s Dilemma by Clayton Christensen – This book is about technology uprisings all over the world and businesses that adopted and implemented technology in their firm. The author teaches you that just because your competitors and others are adopting something into their businesses doesn’t mean that you have to as well. Make an informed decision. 
  4. As A Man Thinketh by James Allen – This book specifically is about the power of thought and how it shapes your life into a more meaningful and fulfilling one.
  5. The Power of Now by Eckhart Tolle – The author talks about how people always keep thinking about what the future holds but then forget to live and enjoy the present. And also helps us understand how to make decisions more efficiently based on the present. 

Working towards inner balance requires consistency and perseverance. So does hard and smart work. Being negative is a part of our lives. It’s important to channel it appropriately and make things happen despite the roller coaster ride that is our lives. Hope you overcome your fears and negativity to shine bigger and brighter. Cheers! 

Saaradha Kumar is an enthusiastic writer and has immense love for books. She works as a Digital Marketer at RentALLScript. RentALLScript (the one who designed Wooberly, an Uber clone app) gives out creative web and mobile app solutions for entrepreneurs to enhance their business. 


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