Tag Archives: selling

Why is Elsa Deen Is the Best Massage Therapist in Saint Louis?

Elsa Deen is the Owner of True Touch Massage and is One of the Fastest Growing Businesses in Massage Therapy.

Dateline: Creve Coeur, MO. USA/October 10th, 2021/Written by: Jeffrey L. Klump


She came from humble beginnings.

Elsa Deen was born and raised in a small village outside of Cebu, Philippines.

Anyone who has ever been to the Philippines or knows someone who has will understand the abject poverty that many people in that part of the world, live in.

Elsa was taught at a young age how important family is and to always respect your parents no matter what.

She began working around the age of 12 to help her parents out and she continues to help them out by sending them money that she earns from her massage therapy business, including to other relatives in the Philippines.

She is one of the most unselfish and hard-working people that you will ever meet.

Elsa came to the United States in 2013 after marrying an American, which is the only way most people from the Philippines can emigrate here, and moved to Saint Louis.

Her husband tragically died and Elsa was left alone with her 4 kids wondering what to do.

She remarried 6 years ago and has 2 additional children with her new husband and decided to go to school for massage therapy.

Elsa attended the Healing Arts Center located in Manchester, Missouri.

She graduated in 2016 and received her certificate as a Certified Massage Therapist.

Later in 2016, Elsa set up her own massage therapy business known as True Touch Massage in Creve Coeur, MO.

Elsa came up with the name True Touch because she was told by several students at her massage therapy school that she really has the gift of touch to help heal any injuries or other physical problems you may have.

She is very attentive to detail and has strong hands for deep tissue massage and reflexology.

She has the ability to help you relax which also helps with any mental or emotional stress that you may be going through including Post-traumatic Stress and grief.

Massage Therapy has also received attention from the prestigious Mayo Clinic.

An article published in January 2021 goes into detail about all of the many benefits of massage therapy. CLICK HERE to read.

Elsa could have worked for one of the national chains in massage therapy but she wanted to be in business for herself and take care of her clients her way, not someone else’s.

Her clients have immense respect for her not just as a massage therapist, but as the beautiful, hard-working, and unselfish person, that she is.

Massage therapy is not only effective for physical problems including Degenerative Disc Disease, Spinal Arthritis, Herniated Disc(s), Spinal Stenosis, and, Osteoporosis but also for mental and emotional issues like Post Traumatic Stress, Grief, and Anxiety.

Elsa makes you feel comfortable and relaxed for your massage and every massage is just as good as the very first one.

Massage therapy use to be referred to as a luxury or pampering yourself.

Those caregivers like Elsa Deen in the Healing Arts Business would disagree with you from day one.

They know how important massage therapy is to your overall health and wellness and they understand that society has put a label on massage therapy that could not further from the truth.

Elsa Deen with True Touch Massage

Everyone should incorporate massage therapy into their overall healthcare routine and not just those who are suffering from physical, mental, or emotional issues.

Massage therapy has proven to be effective at preventing injuries as well as healing injuries. CLICK HERE for the report.

The majority of people sit down during the daytime whether at work or at home and as the years go on, more and more people will be suffering from back problems, in particular, because gravity has a way of compacting on your spinal discs over time and as you age.

Taking care of your back, glutes, and lower body will become a necessity with massage therapy unless you want to take the option of opioids.

Exercise and proper stretching are also necessary especially for those living a sedentary lifestyle.

Elsa Deen will be here to help you with massage therapy. The rest will be up to you.

Elsa Deen has the touch, the True Touch, that makes her the best massage therapist in Saint Louis.


Jeffrey L. Klump is a writer, blogger, digital marketer, and work-from-home business opportunity, specialist. He is also an original member of the Guardian Angels-St. Louis Chapter.




RELATED:



How to Stop Selling and Start Building a Business

Originally published on Aug 26, 2021

By Paul Cowan


The Day I Stopped Selling and Built a Business

The advertising agency I’d joined was the most competitive and ambitious in London. Building business was hardwired into every one of us. Competition with other internal teams as part of the process. Jumping to the top of the queue above other teams for the next new business prospect gave us more opportunities for winning new business. We were trained to present, to sell, and sell again and again. And I was desperate to succeed.

Failure could be challenging. Our creative teams could be fearsome to deal with. Emotions ran high — sometimes way too high, with unpleasant consequences. I planned to stay for a year or so. But twelve years passed quickly, and I ended up running a big group. The rewards for those of us who succeeded were good, but I wanted more.

I took a big, big risk and started a breakaway agency with seven colleagues. With a full team and a great office in the center of London, we had a stupidly large overhead from Day One. We also had no client and no income. We had to sell to survive. Every single opportunity, every new business prospect, however small, was critical. Our family houses, the school fees, the grocery bills, and everything we owned depended on winning business.

We were good — mostly, very good. Even if we lost a new business pitch, we didn’t give up. Sure, this irritated some prospects, but mostly they appreciated our hunger.

Every idea had to be sold and nurtured. Every opportunity, however small, is exploited. Our lives and our families depended on it. And at the end of the first year, we broke even. Our bankers were so amazed they threw us a private lunch to celebrate.

Then times got edgy. We had big debts. We restructured, redoubled our efforts, and focused harder on winning business. We survived — and produced some outstanding work.

After years and years of selling the agency to prospects, to staff, stakeholders, and selling work to clients, I realized something. I was dog-tired. I was exhausted from filling the leaky bucket of revenue over and over again. I knew it was time to merge my agency and get out. I stopped selling.

New Business. No Selling

After a stint at business school, I was back in business, but this time, on my own. I had no website and no nameplate in my office. I was invisible, and I didn’t sell. I just told past clients and colleagues what I was planning and doing.

For four months, the phone was quiet. Then it rang. I met with the prospect — and instead of selling and telling him about my offer, I just asked questions about his company and what problems required attention. I checked the size, importance, and cost of those problems.

He was interested in working with me, and I was interested in working with him. I wrote a two-paragraph summary of how to tackle the issues and added a price range. It was large and provided good value.

And the phone continued to ring, despite no website, no marketing, no sales activity, and no long submissions. I refused to write submissions – only one-page outlines. I just asked questions.

“Telling is not selling. Only asking questions is selling.” – Brian Tracy

Really. No Selling.

A few years later I co-founded The Client Relationship Consultancy. Again: no website, no marketing, no selling. I met with past colleagues and explained our philosophy. We made them sign a two-way NDA — we would never talk about them, and they would never talk about us.

But they wanted to work with us. As clients moved to new agencies, the word spread and we got more calls. These new prospects wanted credentials presentations. I explained that I would tell them about our business for less than sixty seconds, and about our philosophy and approach for four minutes. At that point, if they did not agree with our approach, we could cut short the meeting and I might be able to suggest others who could be a better fit for them. But no one ever said that. And we still had a two-way NDA.

We never chased after a meeting. If I thought a prospect would not be right for us, I would decline their business. Occasionally, existing clients wanted to do things differently. If whatever they suggested failed to meet our philosophy, we refused to work with them.

I loved this new way of carrying out business. I felt re-energized. And our clients stuck.

To my business partners’ intense irritation, I refused to set annual targets. I did not want to feel that I needed to sell. But over sixteen years, our business grew and grew — to offices and consultants in London, Windsor, Boston, Mexico, Munich, Singapore, and Sydney. Still no website. Still no new business or marketing activity. Still a two-way NDA.

Why It Worked

Why did this approach work? Not having objectives for sales, and not selling, meant that I had a powerful position, equal to that of a prospective client. I could relax. As a result, so could the client. We were able to have adult-to-adult conversations. The prospective clients became less defensive, and more open to me. They were comfortable disclosing deeper, underlying issues.

Both parties had the opportunity to ensure that the ‘fit’ between was tight. Both sides had the chance to ensure that our beliefs were in synch. The result: long-term, enduring relationships, and no leaky buckets anywhere.

RELATED:

How to Sell Anything to Anybody – business.com


[Exclusive] Ways To Improve Your Grocery Shopping Experience

Thrive Market Has Just Improved Your Grocery Shopping Experience By 1000%.

Dateline: Creve Coeur, MO. USA/Sunday, August 15th, 2021/Written by: Jeffrey L. Klump


Going to the local grocery store has become a nightmare for many in the era of Covid 19.

Mask on. Mask off. Vaccinate. Unvaccinated.

Are you tired of being told what to do by your grocery store and other businesses?

There is an option for groceries to your door, and they are organic and naturally sourced.

The option is called Thrive Market.

Here is a quote from the co-founder of Thrive Market:

“Growing up in the Midwest in the ‘90s, I saw how hard my mom worked to put healthy food on our table despite limited knowledge, a limited budget, and limited healthy options in our hometown. She did an amazing job, but it was hard—and she was mostly on her own… Thirty years later, so much has changed. Today, millions of moms, dads, grandparents, and young people are all aspiring to live healthier and more sustainable lives. My mom is no longer on her own! And yet one thing hasn’t changed: finding convenient, trusted, and affordable ways to shop healthier is still hard. At Thrive Market, we’re on a mission to change that.”—Nick Green, Father of Two + Thrive Market Co-Founder & CEO

Thrive Market is benefiting from four converging trends that shifted into overdrive by the pandemic: healthy eating, online grocery, subscriptions, and personalized shopping.

It’s propelled an already rapidly-growing company, tracking at 40% year-over-year growth before the pandemic, to nearly double its business since, with sales up 90% year-over-year.

With its membership rapidly approaching one million, Thrive Market solves many of the problems inherent in traditional grocery shopping and online as well. Because the typical grocery store carries between 30,000 to 50,000 products, grocery shoppers suffer from a confusing abundance of choices.

Thrive Market makes selection simple, offering about 6,000 carefully curated items that represent the best brands that are better for people and better for the planet.

Initially focused on non-perishable products in the center aisles of a grocery store, it now offers wine, meat, seafood, and ready-made meals, along with a growing list of pet, beauty, and home products. The only thing missing is dairy and fresh fruits and vegetables, which present logistical challenges the company is working to overcome.

“We are about six years old now, and we have always been a fast-growing business,” says Sasha Siddhartha, the company’s co-founder and chief technology officer. “Since we launched, keeping up the growth and scale has been a consistent focus for us. But then starting in late February/early March, that growth accelerated dramatically, and we continue to hold that accelerated pace. It turns out Thrive Market is a sticky concept.”

“Our approach has always been curated, so you don’t have to worry about which brand is better for you or spend time studying the labels. Our merchandising team has already done the work for you to pre-select and curate based on the highest standards in the industry,” Siddhartha says. “Instead of finding 40 products to choose from, we offer the best two or three, taking the guesswork out.”

Since Covid hit, people have prioritized health and wellness in grocery shopping. Thrive Market sits in that sweet spot. Even before the pandemic, natural and organic had been the fastest-growing sector in the grocery industry, he shares. It is a trend that is sure to continue as the immediate health threat abates.

Online grocery shopping is a great convenience, saving time, which is the ultimate luxury. But consumer habits are hard to break and going to the grocery store has long been a staple of the American’s lifestyle. That changed overnight due to the pandemic.

Why give your money to a company that is not only infringing on your Constitutional rights, but those of their employees?

Thrive Market is the way of the future.

They provide high-quality products at very reasonable prices.

Expect to see other online grocery stores adopt a similar model of Thrive Market.

They are the first but they will not be the last.

Jeffrey L. Klump is a Digital Marketer, Blogger, Writer, and Work From Home Business Opportunity Specialist. He is 58 years old and widowed.



RELATED:

Thrive Market Review 2021: Online Grocery Store (businessinsider.com)


How to Benefit From Massage Therapy

How Massage Can Heal the Body and Mind

Think of massage as an indulgence? Perhaps. But it can also be a powerful tool for health and well-being — from easing pain and inflammation to soothing stress and anxiety.

By Catherine Guthrie | Experience Life

Originally Published February 1st, 2020


When Amy Buttell separated from her husband in 2005, her anxiety spiked off the charts. A suddenly single mother, Buttell didn’t have a lot of money to throw around. Still, in the wake of her marital upheaval, she made massage a priority. It helped her weather the storm,  she says, and today, she still finds that getting one or two massages a month helps keep stress at bay. And that helps her defend against physiological tension, too.

“When I’m anxious, I feel all clenched up,” says the 49-year-old marketing communications director from Erie, Pa. “My massage therapist untangles my knots.” Like many people, Buttell values not only the hands-on healing but also the opportunity to power down her brain and nervous system for an hour or so. “Even if I’m short on money,” she says, “I find a way to make it happen.”

Buttell is not alone. Despite massage’s reputation as a self-indulgent luxury, an increasing number of people are embracing it — not just as a “spa treatment,” but as a powerful therapeutic tool.

Americans currently log more than 114 million trips to massage therapists every year. Massage therapists are the second most visited complementary and alternative medicine providers behind chiropractors. All told, Americans spend up to $11 billion a year on massage. And statistics from the American Massage Therapy Association project that over the next five years, that number is likely to grow considerably.

What we’re getting for our money, whether we realize it or not, is an access code of sorts — a healing key capable of opening the body’s stickiest locks.

Scrunching our shoulders, craning our necks, sitting for hours, driving in rush-hour traffic — such mundane activities can create patterns of muscle tension (referred to as “holding”) in the body. And when muscles are chronically tense or tweaked, it can have a nasty effect on both our bodies and our minds.

Persistent musculoskeletal tension can restrict blood circulation and nutrient supplies to the body’s organs and tissues. As the weblike connective tissue (fascia) that envelops the muscles gets increasingly dense and less mobile, it can negatively affect posture and breathing. The experience of low-grade, habitual tension can contribute to chronic hormonal, biochemical, and neurological problems of all kinds.

Massage interrupts such stress-inducing patterns and helps nudge the body back into a natural state of balance.

So what is massage, exactly? Scientists who study its health benefits often use the therapy’s broadest definition: “The manipulation of soft tissue for the purpose of producing physiological effects.”

That clinical definition hardly does massage justice, though. So read on to find out more about the subtleties of various types of massage, and the powerful healing potential they might hold for you.

Alleviate Anxiety

In conventional medicine, double-blind, placebo-controlled studies are the gold standard. But massage and most other forms of bodywork don’t lend themselves well to such studies. Therefore, scientific “proof,” both for massage’s efficacy and its means of function, runs a little thin. But convincing clinical evidence is accumulating.

For example, in 2004, Christopher Moyer, Ph.D., a psychologist at the University of Wisconsin–Stout, published a meta-analysis on massage therapy research and found that, on average, research subjects who received massage had a lower level of anxiety than those who did not.

“My research consistently finds that massage does have an impact on anxiety,” says Moyer. “We don’t know exactly why, but people who get massage have less anxiety afterward.”

One popular explanation is that massage lowers the body’s levels of cortisol, the hormone notorious for triggering the body’s fight-or-flight response. “No matter how we measure cortisol — in saliva or urine — or how often, we always find that massage has a beneficial effect,” says Tiffany Field, PhD, a researcher at the Touch Research Institute at the University of Miami’s Miller School of Medicine.

Although Moyer is yet to be convinced of the cortisol connection, both he and Field agree that massage is potentially very therapeutic for what’s known as “state” anxiety. Unlike generalized anxiety disorders, state anxiety is a reaction to something you can pinpoint, such as a troubling or traumatic event, circumstance, or setting.

Although more research is needed, says Moyer, “some experts posit that the reported alleviation of state anxiety could be a result of something as simple as the social and psychological environment where the massage takes place.”

Relieve Lower-Back Pain

Aside from stress, if there’s one thing that drives people to the massage table in droves, it’s pain. Especially lower-back pain, which up to 85 percent of Americans experience at some point during their lives.

In 2008, the Cochrane Collaboration (a global, independent, nonprofit organization that reviews the usefulness of healthcare interventions) published an examination of the evidence linking massage to relieving lower back pain. Reviewing 13 clinical trials, they found massage to be a promising treatment.

“Physical pain is like the alarm system of a house,” says Andrea Furlan, Ph.D., a clinical epidemiologist who specializes in massage at the Institute for Work & Health in Toronto. “With acute pain, like a burn or a broken bone, the pain signal indicates something is wrong. But, if you have pain every day, like chronic back pain, the alarm is malfunctioning. Massage may not be able to turn off the alarm, but it can lower the volume.”

Theories abound on how massage interrupts the body’s pain loop. One of the oldest and most well-regarded explanations is called the gate-control theory. Proponents surmise that pain signals to the brain are muffled by competing stimuli. More specifically, the pain travels on small-diameter nerve fibers, while massage stimulates large-diameter ones. Larger nerve fibers relay messages to the brain faster than smaller ones. In essence, says Furlan, the sensation of the massage “wins” over the sensation of pain.

One word of advice from fitness experts, though: You’ll get more lasting, long-term relief of lower back pain by supplementing massage with isometric core exercises, such as planks, that focus on strengthening the muscles that support and guide the spine’s movements.

Soothe Tension Headaches

Tension leads to headaches, so it follows that massage would help ease them. And for many, trigger-point therapy can prove particularly effective.

“A trigger point is an area of tightly contracted muscle tissue,” says Albert Moraska, Ph.D., a researcher focused on complementary medicine at the University of Colorado in Denver. “Trigger points in the shoulder and neck refer [relay] pain to the head. By reducing the activity of trigger points, we can reduce headaches.”

Moraska’s work, funded by the National Center for Complementary and Alternative Medicine, explores how massaging the neck and shoulders can ease tension-type headaches. “We think massage can disrupt trigger points by forcing apart the tightly contracted sarcomeres (proteins responsible for contraction) within the muscle cells; as a result, the cells relax and subsequently muscle tension dissipates.”

Restore Deep Sleep

Roughly one in five Americans suffer from sleep deprivation, according to the American Academy of Sleep Medicine. That’s a problem because lack of sleep alters the body’s biochemistry, making it more vulnerable to inflammation and lowered immunity, and more sensitive to pain.

“The relationship between pain and sleep deprivation is a vicious cycle,” says Tiffany Field. “Your body doesn’t get the rest it needs to heal.”

Although studies of massage therapy and sleep quality are few, the findings suggest that massage can promote deeper, less disturbed sleep, especially in people with painful chronic conditions such as fibromyalgia. Massage therapy indirectly promotes good sleep by relieving pain and encouraging relaxation.

Because massage therapy stimulates the body’s parasympathetic “rest-and-relax” nervous system (the opposite of its sympathetic “fight-or-flight” response), it counters both physical and mental stresses — giving you a better shot at enjoying the sleep you need to repair tissue during the night and to cope better during the day.

Reduce Symptoms of Depression

It may seem surprising that physically manipulating the body can help counter a malady we associate with the brain. But, in his oft-cited 2004 review, Christopher Moyer found that depression is particularly responsive to massage.

The average research subject who received massage had a level of depression that was lower than 73 percent of those who did not. These findings are on par with more conventional approaches to treating depression, including psychotherapy.

Field’s research on depression shows that massage boosts the body’s natural levels of serotonin, a substance that works “much like Prozac” in the brain. Her studies show that massage also encourages the brain to release the neurotransmitter dopamine, a mood enhancer, as well as oxytocin, a hormone that generates feelings of contentment.

While the exact mechanisms are unclear, it seems evident that a good massage has a variety of positive psychological implications as well, from receiving nurturing touch from another person, anticipating that the experience will be beneficial, or feeling empathy from the therapist.

Lower Blood Pressure

Given how positively it affects the rest of the body and mind, and how well it moderates stress, it probably comes as no surprise that massage therapy can also benefit the heart — in part by reducing blood pressure. In his meta-analysis, Moyer found that massage significantly lowers blood pressure, at least temporarily.

He notes that the findings are consistent with the theory that massage can trigger the body’s parasympathetic nervous system, which helps prompt the body to return to biochemical balance and emotional ease after enduring a stressful event.

But perhaps the bigger takeaway here is that massage can help unlock the body’s healing potential not by anyone means, but rather by many. As epidemiologist Andrea Furlan points out, “Well before drugs or surgical procedures were developed, people used massage to treat almost everything.” Still, today, she notes, “when we get hurt, our first instinct is to rub.”

Amy Buttell, for one, doesn’t need any more evidence than her own transformation. “I don’t know if it’s the touch, the warm table, or the fact that I get to turn my phone off for an hour, but I do know that massage is worth every penny.”

Multiple Modalities: What Kind of Massage Is Right for You?

Not so long ago, available massage styles in most U.S. cities were fairly limited. Today, bodywork modalities abound, from familiar basics like Swedish to more exotic options like Hawaiian Lomi Lomi and Chinese Tui Na. Wondering which style of massage is right for you? Read on for a rundown of some of the most popular options. Some massage styles are more physically intense than others but keep in mind, you always have a role in guiding your therapist about how much pressure feels good to you and where it’s applied.

Abhyanga: Based on the principles of Ayurveda, one or more therapists apply herb-infused oils to usher the body into a state of relaxation and balance.

Acupressure: Working with the same theory of acupuncture (but without the needles), acupressure stimulates points on the body to release energetic congestion and open the body’s energy pathways.

Craniosacral therapy: A gentle, non-invasive form of massage in which a therapist uses a light touch to work the cranial bones, the spinal column, and the sacrum (a triangular bone at the base of the spine) to balance energy, treat headaches, and reduce mental stress. Mild enough for infants, as well as the elderly.

Deep tissue: Targeting chronic patterns of holding, deep tissue relies on slow strokes and targeted pressure, often with a finger, thumb, or elbow.

Hot stone: Smooth, warm stones are placed on the body and become focal points of relaxation as the heat penetrates and soothes tense muscles.

Lomi Lomi: An ancient Polynesian practice, this style is characterized by the practitioner’s rhythmic use of the hands, forearms, and elbows. Long, broad strokes invite relaxation.

Myofascial release: A light, sustained pressure is applied to constrictions in the body’s fascia, or connective tissue, to elicit elongation and release.

Reflexology: Stimulates pressure points on the hands, feet, and ears. Each point is believed to correspond to other, less-accessible parts of the body, such as the organs.

Shiatsu: A Japanese style, shiatsu directs pressure to lines of energy (meridians) considered important for health and well-being.

Sports: Often used before and after athletic activity, the focus is on reducing inflammation, keeping joints flexible, and enhancing performance.

Swedish: A combination of long, gliding strokes, as well as kneading, stretching, and tapping. Swedish massage is thought to enhance health by increasing blood flow to the muscles.

Thai: Performed on the floor with clothes on and no oils, a Thai massage involves being stretched into yoga-like positions.

Trigger-point therapy: Trigger points often show up as “knots” in the muscles, most often in the shoulders, upper back, and neck. Trigger points are different from acupressure points because they actually feel like lumps. Trigger-point therapy (also known as neuromuscular therapy) uses pressure to dissolve the knots.

Tui Na: A vigorous kneading and pulling of the body, Tui Na (meaning push and grab) is a component of Traditional Chinese Medicine. Like other Eastern approaches, such as Thai massage and acupressure, the goal is to open up the flow of Qi through the body’s energy pathways or meridians.

How to Choose a Massage Therapist

Finding a truly great massage practitioner — one whose skills, style, and personality all suit you — can make the difference between a merely nice (or worse, ho-hum) experience and the kind of transformative healing dynamic that keeps you coming back for more.

You won’t know for sure until you get on the table, but here are some key questions to help you decide whether a therapist is right for you.

1. Are you nationally certified? More than 300 schools and programs in the United States offer accreditation for massage therapists. To become nationally certified, a person must have a basic set of skills, pass an exam, adhere to certain ethical guidelines, and take part in continuing education.

2. Are you state certified? Every state is different, but most of them (42, plus the District of Columbia) offer certification for massage therapists; some are voluntary, and others are mandatory. Seek out a massage therapist who is state-certified, which typically means he or she met a minimum number of training hours and passed an exam.

3. How many hours of training have you completed? This is a helpful question, especially in states lacking strict oversight of who can call themselves a massage therapist. The answer you’re looking for is a minimum of 500 hours. According to the American Massage Therapy Association, the average practitioner has 633 hours of training. A massage therapist with less than 500 hours of training can still be good, but consider the number a benchmark.

4. Do you have any special or advanced training? The best massage therapists spend years developing specialties and honing a specific skill set. The massage therapist who is passionate about Chinese meridians and spends several weeks a year going to special training may have an edge over the generalist who hasn’t evolved beyond the basic moves she learned in massage school. The same goes if you have special needs. For instance, a massage therapist who emphasizes sports massage might be a good bet if you have a weekend-warrior injury, but not if you have fibromyalgia.

5. How much do you charge? Expect to pay roughly $1 a minute for a chair massage at the mall or airport. At an upscale spa or studio, massage rates range from about $60 to $120 an hour, plus a 15 to 20 percent tip. (Sometimes, packages of four or six massages are available at a discount.) If you have health insurance, ask your provider if you are eligible for either a discount (available with some plan-approved therapists) or if you can pay for massage with money from a flexible spending account. Unless you have the Mercedes-Benz of healthcare plans, preventive massage is probably not covered 100 percent, but if your doctor or chiropractor recommends massage therapy, your plan might cover a specific number of sessions.

One final tip: Get a referral. It’s OK to be picky about who puts their hands on your body. If you’re feeling spontaneous and want to book a one-time massage at a local spa, great. But if you’d like to explore massage as a long-term investment in your body, or if you have some tenacious kinks to work out and you think you might need a series of treatments, talk to your friends about whom they like and why. If your friends don’t get a massage, ask for a recommendation at your local yoga studio, health club, acupuncture center, or chiropractor’s office. More often than not, these folks are plugged into the local “who’s who” of bodyworkers and can steer you in the right direction.


Catherine Guthrie is an Indiana-based health writer and a regular contributor to Experience Life.

RELATED:


How To Make A King Cake Latte

The King Cake Latte Is Incredible—Here’s How To Make One At Home
Latte King Cake

ZAC CADWALADER  Originally Published on: JANUARY 15, 2021 WIRE SHARE


COVID-19 has pretty much-ruined everything; this we already know. But some traditions remain intact, and that includes the delicious tradition of King Cake.

Traditionally served in the month of January, bakeries around Louisiana are pumping out the traditional pastry to offer a sweet bite of better times. In my own backyard of Dallas, PJ’s, a New Orleans-based coffee shop hopping across the Texas-Lousiana border, is offering an exciting new twist on the foodie favorite: King Cake Lattes. Per Eater Dallas, the limited-time drink includes “PJ’s espresso dolce roast, steamed milk with vanilla and cinnamon, and topped with a generous dollop of whipped cream dusted in purple sugar.”

Frankly, everyone here at Sprudge is obsessed. Much like Hamentashen, the King Cake is one of those sweet treats that comes but once a year, whose arrival is hungrily awaited. Find a way to add coffee to it—or it to coffee—and you’ve really got our attention.

But we understand not everyone can pop out to their nearest cafe for a King Cake Latte. So if you can’t get to a PJ’s, or want to make your very own version, Sprudge co-founder and noted King Cake enthusiast Jordan Michelman has whipped us up a play-at-home recipe.

Your Dream of Working From Home and Enjoying the Good Life Is Here. 

King Cake Latte Topping

First, let me state for the record that King Cake is literally the best. There is no better sweet treat. GambinosHaydelsDong PhuongSucreAmbrosia Bakery—you cannot go wrong with any of these, and nearly all of them ship.

Traditional Louisiana-style King Cake calls for a very simple icing, what’s sometimes called “English icing” made of powdered sugar, milk, and lemon. As with all things King Cake there is endless variation and riffing—there is even an un-iced purist version, made using puff pastry and almond filling (they make an excellent one at Poupart Bakery). The inclusion of butter or even cream cheese to the icing recipe is not uncommon, although others feel the only appropriate place for cream cheese is inside the King Cake itself.

Very fine icing will fall apart immediately atop liquid, which is why the King Cake Latte needs to be floated with stouter stuff. After much trial and error, I suggest making a simple Diplomat Cream (aka Creme Patissiere), a sort of whipped cream vanilla pudding hybrid that holds up on top of a mug, and makes a sturdy precipice for the critical addition of gold, green, and purple sprinkles.

First, make a simple custard. Heat milk in a saucepan, then cream sugar and egg yolks together in a separate bowl, adding flour as you go. Combine the two into the saucepan, remove from heat, and stir until smooth. There are a billion recipes for this—I outlined the St. John version up above but use whatever style you like.

Then make whipped cream. Whatever your preferred method is here is fine—I like cream, vanilla, and icing sugar in an electric mixer, but everyone has their own way, and also store-bought is fine.

Combine the custard and the whipped cream together once everything is room temp. Store in the fridge for half an hour to let it cool and set up.

Then make your coffee. King Cake is a sweet treat, and your coffee should be too for this drink, although of course, the level of sweetness is up to you. Dissolving a teaspoon of brown sugar and powdered cinnamon into brewed not-too-light roasted coffee is a fine move—the house or espresso blend at your favorite indie roaster should work great, but let me specifically recommend this notes of King Cake blend now offered by Mug Drugs. To this, you might also add pre-sweetened alternative milk if that’s your preference, or otherwise sweeten up some cold brew. But don’t skip the cinnamon—this is a really important part of the King Cake flavor profile.

Give your opinion on Trump as President and receive a Visa Gift Card! Click On the Image.

Pour your sweet and cinnamony coffee into a vessel of your choosing, then top with a dollop of the Diplomat Cream, enough to cover the brew. The King Cake Latte isn’t a latte, exclusively; it’s more like a King Cake Coffee, and the coffee portion itself can be a latte, or cold brew with stuff added, or brewed coffee with stuff added, and the Diplomat Cream will blend with the liquid as you’re drinking with, further latte-fying the proceedings. The name—King Cake Latte—is more about evoking a feeling than any sort of specific drink requirement. Whatever you’re into is ultimately what’s correct, in this recipe as with all things in life.

Now it’s time for sprinkles. The traditional Mardi Gras colors each have their own unique meaning: purple for justice, green for faith, gold for power. It’s common to represent all three evenly, but if you’re in need of a little more faith or justice this year, the Lord won’t mind.

Sprinkle your sprinkles atop the Diplomat Cream, and sip your way through it to the sweet cinnamony beverage below. What a wonderful treat.

As a final note, you might be wondering about the baby—baking a plastic baby inside of King Cake is part of the tradition, but here in 2021 a lot of places sell the baby on the side to avoid choking hazard litigation. Many a King Cake baby is available for sale online, so do with that information what you wish. Happy drinking!

Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

Jordan Michelman (@suitcasewine) is a co-founder and editor at Sprudge Media Network. Read more Jordan Michelman on Sprudge. 

Related:

Is The Second Cup Of Coffee Better Than The First? Take Our Important Poll (sprudge.com)

Sprudge Maps Spotlight: Orion Coffee & Tea In Cedarville, Ohio


The New Online Classified Ads Designed to Make You Money, Save You Money, and Improve Your Life! Click Here to Learn More. 


Why are Espresso Cups So Small? 4 Interesting Facts

SEPTEMBER 16, 2020

COFFEE FACTS

SharePin 0SHARES

Espresso is an integral part of many coffee lover’s daily life! We sip it at anytime you want and just enjoy the natural aromas and scents that comes from it.

But have you ever wondered why are espresso cups so small? This is something that has plagued our minds, so we decided to do a bit of research and answer the question for you and ourselves.

Before we get into answering the question, we got to cover a bit of background about Espresso. Espresso is served in a delicate small mug in which the coffee with a frothy layer on top, usually the foam from the brewing process.

Espresso is brewed with a blend of hot water under intense pressure. To make the best espresso, the beans of coffee should be ground into very fine powder.

You cannot use gritty, grainy coffee powder into the machine. This finely ground powder is compressed into a compact lump. It is not strong coffee but a flavorful espresso using a different preparation method.

Now that we got some basics about espresso out the way, we can cover off the main question then followed with some additional things you may not know about espresso.

The TW3 Work From Home Business Opportunity Is Right For You. Click Here to Learn More!


TABLE OF CONTENTS

Why are espresso cups so small?What size should an espresso cup be?How quickly should you drink espresso?Why is espresso so strong?Final Thoughts

WHY ARE ESPRESSO CUPS SO SMALL (1)

Why are espresso cups so small?

Espresso is made by pressing coffee and it has a crema layer on top to lock the aroma within the espresso.

To sustain this crema, the espresso cups are made small and the reason they are served in small cups is to avoid the creme layer to spread out!

Falling or dissipating crema can also make the espresso cold. Espresso is thicker and consists of lesser water as compared to a drip coffee. It is caffeine packed and flavorful into a small cup.

Some primary aspects of espresso cups being small are:

  • Crema, which is a foam layer forms on the top of an expresso. It is decorated on the top of the espresso. Espresso and cream make the cup. Selecting a large wide cup can result in the dissolving of crema. Crema is very important in making expresso perfect. Crema becomes very thin and gradually dissipates in a large cup.
  • Espresso is also very concentrated, and so you can say it is a shrunken form of coffee and a strong one in a small cup. A small cup itself tastes very strong, so much that it can use 7oz. of milk for 1 oz. of espresso.
  • A typical espresso is about 1-2 fluid ounces, which is right in a small cup.
  •  Espresso is about getting less water in a coffee that is too topped with foam crema.

Espresso in a small cup is just the right way to enjoy it. Its concentration, water content, and crema are in the right proportions in typical cup size.

why are espresso cups so small

Related Article:Is ground Coffee Instant Coffee

What size should an espresso cup be?

An espresso cup is of a typical size of 2-3 fluid ounces and the cup size is about half of the regular cup of coffee.

Hence, the espresso cup is also termed as “Demitasse Cup” in French, which is nothing but half a cup. The espresso cups are about 2-2 and 1/2 inches tall.

This is because if the cup is bigger, then there is a high chance of crema spreading out and unlocking the expressing aroma. Not only this, once crema splits, but it also spreads out and thins.

This eventually makes the crema disappear fast. A large cup impacts the espresso temperature as well. This makes the espresso turn cold very quickly.

Below we will take at each cup size with its standard and metric equivalents to get a better picture:

  • One cup means 2 ounces or 59 ml
  • Two cups mean 4 ounces or 118ml
  • Three cups mean 6 ounces or 177ml
espresso cup sizes

Related Article: How does a Drip Coffee Maker Work?

How quickly should you drink espresso?

Espresso, as the name suggests, should be made quick and also had quickly to get the best flavor, taste, and aroma. It should be drunk with “crema” on top.

What is crema? It is the creamy coffee oil emulsion that covers the espresso. It is a covering lid for espresso beneath. This way, all the espresso aromas are locked within to enjoy while drinking.

This emulsion is essential as the aroma dissipates fast. But then, how quickly should it be drunk to get overall espresso pleasure?

An espresso cup, traditionally, which is about 1-2 fl. ounces of coffee, should take about 25 seconds to get excellent espresso. But, when it comes to drinking it, to enjoy its flavor and aroma, but without making it cold, it would need around 2 minutes to sip an espresso cup.

Drink the espresso with crema layer on top to lock in the aroma without dissipation.

Take your espresso in three or more than three sips in about 30 seconds to as much as 4 minutes also. This time is particularly applicable for a double espresso shot.

The duration depends on how well you want to savor the drink with its flavors and aroma. It is essential to remember that a long time doesn’t mean more taste like the aroma and crema to dissipate with a longer time.

The time mentioned is sufficient enough to enjoy the espresso to the fullest. Beyond which, you are bound to get a cold, taste-fading espresso.

Related Article: Best Coffee Maker with Espresso

Why is espresso so strong?

Espresso is high in concentration and, therefore, can appear stronger as compared to regular coffee. It can also taste bitter than a regular brewed coffee.

But, the coffee strength is determined by the method and level of roasting of coffee beans and not how it is brewed.

Generally, coffee beans are roasted at three levels- Dark, medium, and light roast. Dark roast is done at 225 deg C to 230 deg C, medium roast is done at 210 deg C to 219 deg C, and the light roast is done at 196 deg C to 205 deg C temperatures.

The more the roasting of coffee beans, the enhanced will be its taste. On the same lines, the dark coffee roast is most strong of all coffee types.

An espresso made out of these dark roast of coffee beans results in a strong espresso as compared to regular coffee.

Final Thoughts

From the article above, we can see why a small cup is essential and important to get a perfect espresso. It is very important as a small cup with foamy crema keeps the espresso aroma, temperature, and flavor intact

The crema is very important to be thick and covering the coffee fluid. A larger cup can make the crema fall out, thin out, and eventually disappear.

This, in turn, makes the espresso flavorless, aroma less, and cold. Who would want to have a compromised, flavorless, and cold espresso? Get your typical small espresso cup and take pleasure in each sip.


Could cold emailing work for niche art? What would be the best approach?

Could cold emailing work for niche art? What would be the best approach?

I sell art that is very niche and want to increase my b2b sales. I don’t like to give away my niche on reddit, but it’s like selling basketball themed art to basketball clubs/shops/…

Could cold emailing work for this? What would be the best approach?
I try to stay away from getting on the phone as much as possible. I’m very much an introvert and started this business because I wouldn’t have to…

View On WordPress

Selling training & implementation services for enterprise management systems

Selling training & implementation services for enterprise management systems

Anyone here have experience in selling training and implementation services for enterprise management systems to Fortune 500 companies?

I was approached with an opportunity but haven’t worked in this specific space before. Selling SaaS products now.

Curious to hear feedback from others and potential comp ranges.

Thanks in advance.

submitted by /u/ibrip
[link] [comments]
Selling…

View On WordPress

Thoughts on this SaaS company?

Thoughts on this SaaS company?

What are the thoughts on this company? I have an opportunity with an Enterprise Sales role with them but I’m a little bit reluctant about the product.

https://www.idomoo.com/

It’s PVaaS (Personalized Video as a Software). It looks like they have some pretty notable clients.

Does anyone have any thoughts or maybe experience in this space? I have a marketing background but would be coming from a…

View On WordPress

Why is it a bad idea to show a lot of interest?

Why is it a bad idea to show a lot of interest?

Hi everyone,

I’m looking to buy a property and am reading how to negotiate the price. I keep reading over and over again that you shouldn’t come across as too keen. Why is this?

If I am speaking to you, as a buyer, and tell you I really like your property but have my reservations on the price, would you not be more accommodating for someone who is serious about buying?

Incase it helps, I’m…

View On WordPress